E-commerce
Solutions
We have
develiped our own ecommerce engine which consists of several parts:
- Catalogue
- Shopping
Basket
- Secure
Checkout
- Online
Content Management System
The Entry-Level
Shop Ecommerce Engine contains the following functionality:
Catalogue
Online catalogue that is used to quickly search for the desired products,
before adding them to your shopping basket.
Product
Search
When using the catalogue, a customer can search for a product using
Keywords, Categories or Brand names.
Shopping
Basket
Adding a product to your shopping basket will automatically reserve
that product, preventing any other shopper from purchasing that product.
You can only purchase items that are in your shopping basket.
Secure
Checkout
Customers can enter their Credit Card details into the secure checkout,
while making a purchase. All details entered into the checkout are
automatically be encrypted and digitally signed to prevent tampering
during transmission over the Internet. Once the details have reached
the server, they will be stored in their encrypted form where they
cannot be altered.
Online
Catalogue Manager
These include administration tools to add, update and delete products
from the system, as well as setting current stock levels and updating
orders.
Online
Reporting Tools
Several online reports are available, including listing the orders
placed and low / zero stock items.
Site
Restrictions
Certain restrictions have been imposed on the entry-level Web-Store.
These include Forced Banner Advertising that will always link back
to Web-Focus Solutions web site. The product database has also been
restricted to 100 products. These restrictions can be removed by upgrading
the appropriate package.
The entry-level
Shop Ecommerce Engine can be upgraded to incorporate any of this additional
functionality to create a tailor-made e-Commerce solution
Additional
Functionality
Flash
5 interface to the shops
Dynamically driven be the back-end solution, as well as offering solutions
for Digital TV and Soon to offer a 3G Interface to the new mobile
phones.
Unlimited
Product Database
This will allow the e-Commerce engine to store more than 100 products
in the database.
Personalised
Banner Advertising
This facility will allow the forced banner advertising to be removed,
and can generate extra income to the site by selling the advertising
space.
Up-sell
and Cross-sell products
With this functionality installed on the site, when a customer is
browsing the site for a particular product, other related products
will automatically be displayed along side the main product, providing
the customer with more opportunities to add products to their basket
and hopefully purchase them. An administration tool is also provided
to manage the linked products.
Customised
Search Engine
Currently the site will search on Keywords, Brands and Categories,
but with this administration tool installed the navigation can be
dynamically changed to search by Size, Colour, Type, or one of several
other categories.
Gift
Selector
The gift selector can be added to improve the speed of searching for
products. Combining this with the Customised Search Engine will create
a customised gift selector, where the criteria for locating gifts
can be automatically changed.
Promotions / Special Offers Engine
This facility will allow special offers (single item reduction / multi
buy offers / bestsellers) to be added to the site. Once a promotion
is added they are dynamically placed on the site. An advanced special
offers engine is also available that will allow customised promotions.
An administration tool is also provided to alter the promotions and
add or remove products from a promotion.
Delivery
Charge Engine
This facility will allow delivery charges to be calculated depending
upon what products are in the shopping basket. If this facility is
combined with the special offers engine, then the delivery charges
can be altered depending upon what promotions are triggered. An administration
tool is also provided to alter the thresholds for delivery charge.
Affiliate
Tracking
If an affiliate partnership is created, and a customer clicks through
to the site, the web pages can be co-branded and the catalogue altered
to display the co-branded products first. If this module is purchased
with the Promotions engine, then extra promotions (for the affiliate
only) can be created, giving customers extra discounts. An administration
tool is also provided to report on the number of click throughs and
the number of purchases made from a click through
Customer
Order Tracking
Once
a customer has placed an order, they can check on the status of the
order using this facility. This facility can also be linked through
to a delivery partners web site (E.g. Parcel Force) so the location
of a parcel can be identified.
Email
Engine (Automated Emails and Mailing List Management)
This
facility can be used to automatically generate emails informing a
customer that their order has been placed, or that a product is back
in stock etc. If a customer has registered with the web site, and
has requested to receive a Newsletter, then the mailing list manager
can automatically send out emails informing all registered customers
of new promotions on the site or general news and info about the site.
Personalisation
Engine
A customer browsing the shop can inform the site of personal details
(in a registration form), which can be remembered when they next return
to the site. E.g. what their favourite product types are, so these
are always displayed first when performing a search.
Consumer
Relationship Marketing / Preferencing Engine
This is a specialist engine that uses Artificial Intelligence to promote
products, related promotions and change product placement depending
upon the customers browsing behaviour. It draws it’s conclusions
by analysing data captured by the personalisation engine and combines
this with the browsing behaviour. Reports can be generated and the
data analysed to determine if a certain promotion has been successful.
Customisation
Engine
This facility will allow a customer browsing the shop to alter certain
characteristics of the shop, e.g. change the background image, location
of the navigation bar etc, creating a more personal shopping experience.
Site
Layout Manager
This administration tool can be used to alter the look and feel of
the web pages on the website, allowing new templates to be created
and dynamically added. This allows new site designs to be implemented
without the need for employing specialist IT skills to maintain the
site.
Loyalty
Schemes
Customer loyalty schemes can be used to allow repeat customers to
collect points for each product they purchase online, and can later
be redeemed for a free gift / e-Voucher / as part payment for products
in the shopping basket. Future loyalty schemes will allow the use
of SMARTCARDS for storing points.
e-Vouchers
Electronic vouchers can be sold on the site and gift wrapped before
being emailed to a recipient. Once received the recipient can redeem
the voucher for full / part payment of products on the site.
Complete
Stock Management System
The stock management systems can be upgraded to integrate with your
current product suppliers and fulfilment houses, providing each party
with a facility to automatically update stock details on the site.
Legacy
Systems Integration
If an existing stock control system is in place, then the web site
can be seamlessly integrated with the existing system without the
need for manual intervention.
Back
Office Accounts System
We can integrate the e-Commerce engine direct into your current accounting
system, Sage, QuickBooks, or even your in house development, basicly
any account system we can integrate the e-Commerce engine.
Other
If
you require any other service to be add to your e-Commerce engine,
just ask and we will build it. Our system is fully scalable.
Further
information contact us
