E-commerce Solutions

We have developed our own ecommerce engine which consists of several parts:

• Catalogue
• Shopping Basket
• Secure Checkout
• Online Content Management System

The Entry-Level Shop Ecommerce Engine contains the following functionality:

Catalogue
Online catalogue that is used to quickly search for the desired products, before adding them to your shopping basket.

Product Search
When using the catalogue, a customer can search for a product using Keywords, Categories or Brand names.

Shopping Basket
Adding a product to your shopping basket will automatically reserve that product, preventing any other shopper from purchasing that product. You can only purchase items that are in your shopping basket.

Secure Checkout
Customers can enter their Credit Card details into the secure checkout, while making a purchase. All details entered into the checkout are automatically be encrypted and digitally signed to prevent tampering during transmission over the Internet. Once the details have reached the server, they will be stored in their encrypted form where they cannot be altered.

Online Catalogue Manager
These include administration tools to add, update and delete products from the system, as well as setting current stock levels and updating orders.

Online Reporting Tools
Several online reports are available, including listing the orders placed and low / zero stock items.

Site Restrictions
Certain restrictions have been imposed on the entry-level Web-Store. These include Forced Banner Advertising that will always link back to Web-Focus Solutions web site. The product database has also been restricted to 100 products. These restrictions can be removed by upgrading the appropriate package.

The entry-level Shop Ecommerce Engine can be upgraded to incorporate any of this additional functionality to create a tailor-made e-Commerce solution

Additional Functionality

Flash 5 interface to the shops
Dynamically driven be the back-end solution, as well as offering solutions for Digital TV and Soon to offer a 3G Interface to the new mobile phones.

Unlimited Product Database
This will allow the e-Commerce engine to store more than 100 products in the database.

Personalised Banner Advertising
This facility will allow the forced banner advertising to be removed, and can generate extra income to the site by selling the advertising space.

Up-sell and Cross-sell products
With this functionality installed on the site, when a customer is browsing the site for a particular product, other related products will automatically be displayed along side the main product, providing the customer with more opportunities to add products to their basket and hopefully purchase them. An administration tool is also provided to manage the linked products.

Customised Search Engine
Currently the site will search on Keywords, Brands and Categories, but with this administration tool installed the navigation can be dynamically changed to search by Size, Colour, Type, or one of several other categories.

Gift Selector
The gift selector can be added to improve the speed of searching for products. Combining this with the Customised Search Engine will create a customised gift selector, where the criteria for locating gifts can be automatically changed.

Promotions / Special Offers Engine
This facility will allow special offers (single item reduction / multi buy offers / best-sellers) to be added to the site. Once a promotion is added they are dynamically placed on the site. An advanced special offers engine is also available that will allow customised promotions. An administration tool is also provided to alter the promotions and add or remove products from a promotion.

Delivery Charge Engine
This facility will allow delivery charges to be calculated depending upon what products are in the shopping basket. If this facility is combined with the special offers engine, then the delivery charges can be altered depending upon what promotions are triggered. An administration tool is also provided to alter the thresholds for delivery charge.

Affiliate Tracking
If an affiliate partnership is created, and a customer clicks through to the site, the web pages can be co-branded and the catalogue altered to display the co-branded products first. If this module is purchased with the Promotions engine, then extra promotions (for the affiliate only) can be created, giving customers extra discounts. An administration tool is also provided to report on the number of click through and the number of purchases made from a click through

Customer Order Tracking
Once a customer has placed an order, they can check on the status of the order using this facility. This facility can also be linked through to a delivery partners web site (E.g. Parcel Force) so the location of a parcel can be identified.

Email Engine (Automated Emails and Mailing List Management)
This facility can be used to automatically generate emails informing a customer that their order has been placed, or that a product is back in stock etc. If a customer has registered with the web site, and has requested to receive a Newsletter, then the mailing list manager can automatically send out emails informing all registered customers of new promotions on the site or general news and info about the site.

Personalisation Engine
A customer browsing the shop can inform the site of personal details (in a registration form), which can be remembered when they next return to the site. E.g. what their favourite product types are, so these are always displayed first when performing a search.

Consumer Relationship Marketing / Preferencing Engine
This is a specialist engine that uses Artificial Intelligence to promote products, related promotions and change product placement depending upon the customers browsing behaviour. It draws it's conclusions by analysing data captured by the personalisation engine and combines this with the browsing behaviour. Reports can be generated and the data analysed to determine if a certain promotion has been successful.

Customisation Engine
This facility will allow a customer browsing the shop to alter certain characteristics of the shop, e.g. change the background image, location of the navigation bar etc, creating a more personal shopping experience.

Site Layout Manager
This administration tool can be used to alter the look and feel of the web pages on the website, allowing new templates to be created and dynamically added. This allows new site designs to be implemented without the need for employing specialist IT skills to maintain the site.

Loyalty Schemes
Customer loyalty schemes can be used to allow repeat customers to collect points for each product they purchase online, and can later be redeemed for a free gift / e-Voucher / as part payment for products in the shopping basket. Future loyalty schemes will allow the use of SMARTCARDS for storing points.

e-Vouchers
Electronic vouchers can be sold on the site and gift wrapped before being emailed to a recipient. Once received the recipient can redeem the voucher for full / part payment of products on the site.

Complete Stock Management System
The stock management systems can be upgraded to integrate with your current product suppliers and fulfilment houses, providing each party with a facility to automatically update stock details on the site.

Legacy Systems Integration
If an existing stock control system is in place, then the web site can be seamlessly integrated with the existing system without the need for manual intervention.

Back Office Accounts System
We can integrate the e-Commerce engine direct into your current accounting system, Sage, QuickBooks, or even your in house development, basicly any account system we can integrate the e-Commerce engine.

Other
If you require any other service to be add to your e-Commerce engine, just ask and we will build it. Our system is fully scalable.

Further information contact us